Commercial advertising is followed by government agendas being tom-tommed through vignettes of welfare schemes, readying as it were for canned applause. The possibility of the sexualized and gratuitous presence of women in advertising being replaced by the nation, qua Mother India, is clearly on the anvil. The run up to the film also has commercials like the one for a tile company that blatantly fetishizes the nation and its ‘ mitti’. Lipstick under my burkha online subtitrat free#Large war scene paintings on the Mall’s walls scream out the familiar rhetoric of soldiers and borders, raised to fever pitch with a particularly aggressive poster that declares, “If you don’t stand behind our troops…please feel free to stand in front of them”. Watching this film at an urban multiplex in Delhi is a stark reminder of the hyper nationalism currently consuming streets and hallways. Lipstick under my burkha online subtitrat movie#With that note of ‘methodological caution’, as one might call it, we would argue that a movie like Lipstick is also more than just a story of four women as desiring subjects, grappling with their own bodies to secure the most intimately ‘fundamental’ right to dream. It lies in the negotiations of its object-world – which includes the plot, the actors, the techniques of representation, the exhibition-settings, the infrastructures of distribution and marketing strategies, discourses around its production and release, celebrity-scandals or pre-release promotions, box-office statistics, publicity routines and review ratings, as well as non-audience expectations – with the other object-worlds of thought, feeling and belief. The site of a film’s meaning is necessarily in excess of its narrative unfolding as viewing experience. Often, in our haste for neat hermeneutic closures, reading a film as cognitive-critical material could tend to a negation of the very relationship between the cinematic object and the everyday. While acknowledging the need and value of these aligned readings, we would also urge a look at cinema’s ‘coming into being’ as something more than an image or a text or a performative medium. To that extent, the ferocious debates around how much or how little of Lipstick Under My Burkha qualifies as feminist material have only generated a fair share of readings. Let us start out with a basic methodological premise – that forms and effects of ideological mensuration cannot exhaust the life of cinema, or even be adequate to an understanding of the ways in which a film-text lives. We repeat, merely ‘alleged’ – since we go on to prove otherwise.* * Disclaimer: Even as news pours in of Pahlaj Nihalani’s ouster as CBFC chief, consider this essay an earnest tribute to the man who is ‘alleged’ to have beeped sense out of Indian cinema. Guest post by DEBADITYA BHATTACHARYA and RINA RAMDEV
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